To My Fellow Entrepreneurs

Why haven’t struggling entrepreneurs been told these facts?

Have you started (or considered starting) a new business in the last 12 months?

Then here is the full, uncensored story of how you can avoid those sleepless nights–avoid the feeling of failure—and create a business that generates the money you’ve dreamed about!

• How many times this week have you struggled to find new opportunities? 
• How many times have you stressed out about what to charge for your product or service? 
• How many times have you questioned the viability of your business or whether it’ll even stay open? 
• And how many times have you wondered if trying to start your own business was a huge mistake?

These concerns are unnecessary. 

All of these concerns may seem tragic to you at the moment they happened–but here’s the real tragedy! Do you know the exact same business you’re having a problem with is doing great for somebody else?

So what have you done to fix this?  If you’re like most, you’ve tried books, podcasts, blog posts, Youtube, forums, and Facebook groups. You’ve even tried (or considered) signing up to a coaching program. . .only to find the content is old. . .or overly complex. . .or simply not applicable to the business you run.

These owners know how to uncover opportunities that are invisible to you. These owners know exactly who they are, what they do, and how to position their business to increase their probability of closing a deal. These owners understand what motivates everybody and how to double the reasons why people buy from them. These owners know precisely what their product or service is worth and have no problem justifying the cost. These owners understand the five prerequisites to closing a sale and how to manage them to success. Here are some of the reasons why:

What I’ve learned about being a successful entrepreneur.

With the proper approach from a sales perspective, I know firsthand your business, even if it was just a hobby to begin with, can thrive. How? Because of my 20-year history as a successful entrepreneur. 

After four years in the Air Force (electronic warfare sergeant) and 15 years in the corporate world, most recently as a Director of Marketing for a Silicon Valley-based Fortune 100 technology company, on November 13, 1998 I jump into the entrepreneurial waters.  Since then, I’ve started three successful businesses:

• Website Designer: Averaged $20K a website within six months of launch.
• Professional Musician: Sold 55,000 CDs of my own music to a world-wide audience, which lead to a company that sold an additional 100,000 CDs.
• Online Broadcaster: Among the first to make a full-time living as a podcaster, was profitable within 30 days, have live streamed to over 100,000 people concurrently, and am now the most experienced podcast & live stream producer in Nevada.

Interestingly, all of these businesses (web design, musician, podcast guy) are hobbies for other people. I mention this because if you want to put downward pressure on your ability to charge for something, compete against people who do what you do for free.  It often leads to a “race to the bottom”, pricing-wise. But that’s almost never been an issue for me. All of these businesses have generated six-figures in each of the last 20 years, with my current company fast approaching $2 Million in revenue.

Have I eliminated sleepless nights?  Not completely. Just like others running their own business, there are some things that keep me up at night. But that type of interruption is the exception, not the rule.  

Feelings of failure? Nope.  Everybody lets a little self doubt creep in from time to time, but because of the way I approach the development and “sales story” of a new business, every business I’ve started has succeeded.  

And, most importantly, I have discovered exactly how to prepare somebody with the tools, techniques, and methodology needed for a successful business. Here’s how:

In five weeks, I help new and existing business owners eliminate fear and uneasiness when selling their own product or service so they can uncover hidden opportunities, spend more time on the things they enjoy, and earn the money they deserve.

While you can get a college degree in business, marketing, communications, or social media, you can’t get a degree in the most important of all business areas: Sales.  SELL YOURSELF FEARLESSLY students earn an “M.B.A.” in sales:

M – Mindset (week one)

Fear and uneasiness is initially developed from one’s attitude and clear understanding of what you actually do. Not having the correct mindset to sell your product will stop you in your tracks. Here, you’ll discover what it takes to be comfortable when presenting your product/service to a prospect.

Week One Milestones: Understand your Confidence Construct and what it takes to be comfortable presenting (and asking for money) for your service. Get clear on exactly who you are, what you do, and the problems you solve.  Elimimate the Imposter Syndrome. Begin development of your offer. Learn why most business owners fail when asked this one question.

B – Behavior (weeks two & three)

Being comfortable mentally isn’t enough.  In reality, many people are often fearful because their understanding of sales is lacking.  If your sales techniques suck, you starve. In this section, you will understand how smart salespeople should approach each new sales opportunity so that they measurably increase your probability of closing more business.  

Week Two Milestones: Formulate your credibility, offer, and value proposition narrative. Understand why thinking the “key to sales is relationships” misses a HUGE point. Learn why 20% of sales people do 80% of sales. Stop selling like a drunk guy. Learn how to tell a sales story that people want to hear.  Understand why Hollywood knows more about sales than most sales people. Learn how to establish your credibility within minutes of a sales conversation. Learn why doctors use a great sales technique and how to do the same. Leverage the connection between the four areas everybody cares about and your business. Easily uncover hidden needs your prospects don’t know they have.  Learn why most sales people spend 80% of their “offer talk” on the wrong items and how to fix it. Double the reasons people buy from you. 

Week Three Milestones: Learn how to manage the five prerequisites to closing any type of sale. Create your 5Ps toolbox. Easily uncover a prospects purchase process. Understand why the customer isn’t always right, he’s almost always wrong. Master how to compress the decision-making process. 

A – Assimilate (week four)

Once your head is in the right place and the techniques are understood, you must assimilate (absorb and integrate) these new skills into your day-to-day work life.

Week Four Milestones: Learn about my hidden opportunity areas. Get prospects to begin a sales conversation by telling you how great you are. Understand the four ways to make a prospect curious. Improve voice mail/email response by 50%.  Understand the best anti-rejection question in the world. Use our technique to move a sales call to face-to-face. Learn how and when to get “rescued”. Find and Book TWO New Sales meetings. 

And the coolest thing?  Everything I teach includes real-world examples I use every day.  And during the live training we will be using our students’ challenges to craft techniques that are timely and relevant. 

It’s as simple as that. People who run a successful business aren’t special, they just understand how to effectively tell their “sale story” and do so in a method that motivates people to want to hear what they have to say. They modified their day-to-day life to adopt the mindset needed and the behavior required to increase the probability of engagement with their target market. Guess what? If you had this same knowledge, your days as a struggling entrepreneur would be over. But here’s the BIG question:

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Do you believe you are worth the investment?

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It’s interesting–most business owners have no problem investing “in the business”–equipment, software, tools, employees, etc.  Yet most of these same business owners struggle with the idea of investing in themselves. . .which is ironic. . .because if YOU aren’t properly educated to run your business profitably, all the equipment in the world won’t matter–it’ll be a waste of money. 

If you want to get back to believing in yourself and start generating the revenue you feel you deserve, click on any of the buttons found on this page. Like this one:

You’ll be able to set up a Strategy Session between you and me to see how, or if, I can personally help you create an effective, revenue-generating sales environment for your business. Inclusion as a student is invitation-only. . .so far, I’ve invited about 55% of those I talk to. 

Thanks for taking the time to read this.  I look forward to connecting and wish you great success!

Cheers,

— Scott

p.s. An important reminder–this is not some online training program with outdated ideas.  I still run my online broadcast business using the techniques I teach in “SELL YOURSELF FEARLESSLY” every day. They’re techniques I’ve used since the beginning of my entrepreneurial life and will continue to use for as long as I keep being a successful business owner.

p.s.s. When it’s time for your call, you’ll be talking with me. Not some twenty-something commission-only sales guy with no real-world experience and who has never used the methodology he’s selling. I’ve talked with these types of people. . .and it makes me crazy. Click the buttom below. . .let’s see if we can grow your business.